Breeders' Cup Limited has launched a text-to-donate program ahead of next weekend's races to benefit Thoroughbred aftercare in the lead-up to the 2024 Breeders' Cup World Championships held Nov. 1-2 at the Del Mar Thoroughbred Club, the program announced Thursday. The Breeders' Cup will match up to $10,000 to support the program.
Beginning Oct. 24, patrons can donate directly to the 501(c)(3) nonprofit Thoroughbred Aftercare Alliance, the official aftercare partner of the Breeders' Cup World Championships by texting BC4TAA to 56651. The Thoroughbred Aftercare Alliance accredits, inspects and awards grants to approved aftercare organizations to retrain, retire, and rehome Thoroughbreds using industry-wide funding. Since 2012, Thoroughbred Aftercare Alliance has granted more than $31.9 million to accredited aftercare organizations and 16,500 Thoroughbreds have been retrained, rehomed, or retired by accredited organizations. Currently, 84 organizations with approximately 172 facilities hold Thoroughbred Aftercare Alliance accreditation.
“Breeders' Cup is very pleased to launch this program to support Thoroughbred aftercare during this year's World Championships,” said Vice President of Events for Breeders' Cup Limited Stefanie Palmieri. “By inspiring others to give, this campaign will support the Thoroughbred Aftercare Alliance in the vital work they do for our equine athletes.”
TAA President Jeffrey Bloom added: “As the official aftercare partner of the Breeders' Cup, Thoroughbred Aftercare Alliance is thrilled to be the beneficiary of their new Text-to-Give fundraising campaign this year. This campaign offers a terrific opportunity for race fans and participants to actively support aftercare and our mission of facilitating new careers and homes for Thoroughbreds after racing.”
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